AlphaTauri presents its new look for the 2023 F1 season RaceFans

AlphaTauri unveiled the outside of its 2023 Components 1 automotive, the AT04, at a launch occasion in New York.

The group has retained the blue-white colour scheme they’ve used because the 2020 rebrand, when it modified its title from Scuderia Toro Rosso. A mannequin primarily based on the visible fashion of present aerodynamic preparations fairly than a pattern of AlphaTauri’s personal chassis, the sponsors showing on the automotive embody PKN Orlen, a Polish oil firm that turned its “main companion” and spun off from Alfa Romeo. title sponsor for 3 seasons.

On the launch, group principal Franz Tost and the group’s new driver roster consisting of Nyck de Vries and Yuki Tsunoda had been current. The automotive was launched in New York to coincide with New York Trend Week and the launch of the AlphaTauri clothes model in the USA.

“As we all know, Components 1’s recognition has skyrocketed in recent times, because of Netflix and social media,” Tost mentioned.

“So it is extraordinarily essential that we proceed to develop on this market, so I am happy to have the ability to launch our 2023 design right here in New York as we speak to indicate our appreciation to the US viewers.”

De Vries is getting into his rookie season in F1 after his debut with Williams final yr made him a sought-after expertise on many groups. He joined AlphaTauri after spending the final three years in Components E, the place he turned world champion in 2021.

“I cherished attending my first occasion as a Scuderia AlphaTauri driver,” De Vries mentioned. “The chance to symbolize the model at New York Trend Week was extraordinarily particular to me and it actually confirmed me what the model is all about.

“I believe partly as a result of my journey has been a bit unconventional and longer, I am much more grateful for the chance, extra motivated to grab it, and extra hungry to indicate my value.”

Tsunoda, in the meantime, is beginning his third season with AlphaTauri and has a fourth-best end in his first two years in F1.

“My foremost aim is to carry out extra persistently and rating factors extra reliably in every race, whatever the automotive’s efficiency,” mentioned Tsunoda. “I would like this yr to be my greatest efficiency of the final three years by way of reaching the third quarter and scoring factors.”