AlphaTauri presents its new look for the 2023 F1 season RaceFans

AlphaTauri unveiled the outside of its 2023 Formulation 1 automobile, the AT04, at a launch occasion in New York.

The workforce has retained the blue-white shade scheme they’ve used for the reason that 2020 rebrand, when it modified its identify from Scuderia Toro Rosso. A mannequin based mostly on the visible model of current aerodynamic preparations relatively than a pattern of AlphaTauri’s personal chassis, the sponsors showing on the automobile embody PKN Orlen, a Polish oil firm that turned its “main companion” and spun off from Alfa Romeo. title sponsor for 3 seasons.

On the launch, workforce principal Franz Tost and the workforce’s new driver roster consisting of Nyck de Vries and Yuki Tsunoda had been current. The automobile was launched in New York to coincide with New York Trend Week and the launch of the AlphaTauri clothes model in the USA.

“As we all know, Formulation 1’s reputation has skyrocketed lately, because of Netflix and social media,” Tost stated.

“So it is extraordinarily vital that we proceed to develop on this market, so I am happy to have the ability to launch our 2023 design right here in New York at the moment to indicate our appreciation to the US viewers.”

De Vries is coming into his rookie season in F1 after his debut with Williams final 12 months made him a sought-after expertise on many groups. He joined AlphaTauri after spending the final three years in Formulation E, the place he turned world champion in 2021.

“I cherished attending my first occasion as a Scuderia AlphaTauri driver,” De Vries stated. “The chance to symbolize the model at New York Trend Week was extraordinarily particular to me and it actually confirmed me what the model is all about.

“I believe partly as a result of my journey has been a bit unconventional and longer, I am much more grateful for the chance, extra motivated to grab it, and extra hungry to indicate my value.”

Tsunoda, in the meantime, is beginning his third season with AlphaTauri and has a fourth-best end in his first two years in F1.

“My fundamental aim is to carry out extra persistently and rating factors extra reliably in every race, whatever the automobile’s efficiency,” stated Tsunoda. “I would like this 12 months to be my finest efficiency of the final three years by way of reaching the third quarter and scoring factors.”