Bang & Olufsen |  Ferrari |  partnership

Bang & Olufsen | Ferrari | partnership

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Scuderia Ferrari is happy to announce the arrival of Bang & Olufsen as the brand new Official Companion. The Danish firm is a model of excellence in audio know-how and formula 1 kit to offer next-generation experiences to followers of the perfect motor racing class, by activations each on the racetrack and in Maranello.

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Along with the Bang & Olufsen brand on vehicles pushed by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work carefully collectively to create best-in-class System 1 fan experiences. These might be held at Scuderia Ferrari’s trackside services throughout System 1 Grand Prix races and within the firm’s branded shops globally.

Roadside magic and in-store experiences

Since 1925, Bang & Olufsen has created a few of the world’s most iconic audio and residential leisure merchandise based mostly on a novel mixture of highly effective sound, timeless design and unequalled craftsmanship.

They are going to set up our most superior, highly effective and best-sounding Beolab audio system and immersive TV Experiences to recreate magical moments on the trackside. We look ahead to a collection of immersive occasions celebrating velocity and a love of music at its shops worldwide.

This partnership with Scuderia Ferrari marks one other necessary milestone for Bang & Olufsen and their ardour to convey magical moments to prospects around the globe.

Benedetto Vigna, CEO of Ferrari, mentioned:

We welcome Bang & Olufsen as Official Companion. For nearly a century, the corporate has been a byword for cutting-edge audio know-how mixed with cutting-edge design. Like Ferrari, Bang & Olufsen is a benchmark in its discipline, pushing the boundaries of this business with its fixed analysis of supplies and types. The 2 firms have lots in widespread. Subsequently, now we have excessive expectations from this partnership.

Kamel Ouadi, CMO at Bang & Olufsen, added:

Along with Scuderia Ferrari, we look ahead to creating moments that push the boundaries and evoke feelings that transcend the observe, path or entrance row of a music live performance – in a manner nobody else can.





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