Bang & Olufsen |  Ferrari |  partnership

Bang & Olufsen | Ferrari | partnership

1 minute, 54 seconds Read

Scuderia Ferrari is happy to announce the arrival of Bang & Olufsen as the brand new Official Companion. The Danish firm is a model of excellence in audio know-how and formula 1 kit to offer next-generation experiences to followers of the perfect motor racing class, by activations each on the racetrack and in Maranello.

Click on right here to subscribe to our print model!

Along with the Bang & Olufsen brand on vehicles pushed by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work carefully collectively to create best-in-class System 1 fan experiences. These might be held at Scuderia Ferrari’s trackside services throughout System 1 Grand Prix races and within the firm’s branded shops globally.

Roadside magic and in-store experiences

Since 1925, Bang & Olufsen has created a few of the world’s most iconic audio and residential leisure merchandise based mostly on a novel mixture of highly effective sound, timeless design and unequalled craftsmanship.

They are going to set up our most superior, highly effective and best-sounding Beolab audio system and immersive TV Experiences to recreate magical moments on the trackside. We look ahead to a collection of immersive occasions celebrating velocity and a love of music at its shops worldwide.

This partnership with Scuderia Ferrari marks one other necessary milestone for Bang & Olufsen and their ardour to convey magical moments to prospects around the globe.

Benedetto Vigna, CEO of Ferrari, mentioned:

We welcome Bang & Olufsen as Official Companion. For nearly a century, the corporate has been a byword for cutting-edge audio know-how mixed with cutting-edge design. Like Ferrari, Bang & Olufsen is a benchmark in its discipline, pushing the boundaries of this business with its fixed analysis of supplies and types. The 2 firms have lots in widespread. Subsequently, now we have excessive expectations from this partnership.

Kamel Ouadi, CMO at Bang & Olufsen, added:

Along with Scuderia Ferrari, we look ahead to creating moments that push the boundaries and evoke feelings that transcend the observe, path or entrance row of a music live performance – in a manner nobody else can.

#Bang #Olufsen #Ferrari #partnership

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *