Components 1 has excessive expectations for the potential of its upcoming film, which incorporates Lewis Hamilton and Brad Pitt.
The as-yet-untitled movie, which is able to start manufacturing this 12 months, options a few of the creators behind final 12 months’s profitable ‘Prime Gun: Maverick’. These embody director Joseph Kosinski and producer Jerry Bruckheimer.
F1’s Netflix sequence Drive to Survive has garnered reward for attracting new viewers to the game since its launch 5 years in the past. However Liberty Media president and CEO Greg Maffei mentioned he expects the upcoming film to have a a lot greater influence in comparison with the Las Vegas Grand Prix.
“This Vegas-like film will probably be on a complete different stage,” Maffei informed a Liberty Media investor Q&A in Las Vegas yesterday. “Whereas Drive to Survive is big for lots of people on this room and all over the world, I nonetheless go someplace and other people say, ‘Huh?’
“His viewers shouldn’t be that massive. It could be massive inside this group however not that massive. A Brad Pitt film with Bruckheimer, below the mentorship of Lewis Hamilton, and the director of Prime Gun Maverick…
“We have already seen what they will do and the way they will pores and skin these automobiles. They took the expertise from Prime Gun. It’ll be nice.”
Maffei mentioned he’s conscious that F1 must look past Drive to Survive for potential new viewers sources. “The Simpsons continued [over] 20 years, however there aren’t many reveals that final that lengthy,” he mentioned.
“Drive to Survive is nice. However we will not rely on Drive to Survive to be our solely promotional instrument without end. It’s important to hold it recent. Change the sport.
“One of many issues I might prefer to assume we have performed with the staff coming into Components 1 is thanks Stefano.” [Domenicali, CEO]. We hold what we have been doing currently round different kinds of Instagram and TikTok and the like recent and completely different.”
Hamilton beforehand mentioned the film could be “the perfect racing film ever”.
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