Heineken is delighted to companion with Pink Bull Racing driver and Dutch international F1 famous person Max Verstappen forward of what guarantees one other distinctive racing season.
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Verstappen will probably be an official Heineken 0.0 ambassador to advocate for accountable consumption. Bringing collectively two Dutch icons, the partnership will goal to interact a brand new technology of followers by means of a collection of artistic activations, together with an thrilling new gaming initiative: Participant 0.0.
Since getting into F1 in 2016, Heineken has been selling ‘When Drive You By no means Drink’ with the assistance of high-profile motorsport partnerships. Heineken can also be asserting a partnership with Oracle Pink Bull Racing that brings collectively two of the game’s innovators and giants.
Lower than two weeks till the beginning of the 2023 season in Bahrain. formula 1 International companion Heineken has introduced a brand new international partnership with Dutch worldwide F1 famous person Max Verstappen, forward of what guarantees to be one other excellent racing season.
The partnership between the preferred beer within the Netherlands and the preferred driver within the Netherlands goals to interact a brand new technology of followers by means of a collection of artistic and significant occasions centered on accountable consuming.
First up will probably be Participant 0.0, an thrilling new gaming initiative that Heineken and Verstappen are engaged on to create a singular digital racing expertise for followers, permitting gamers to race towards a number of the greatest drivers on the earth.
Present world champion Verstappen has been introduced as Heineken’s official 0.0 ambassador to assist promote accountable consumption by means of a collection of sponsorship occasions, together with the continuing ‘By no means Drink Whereas Driving’ marketing campaign.
Present F1 world champion Max Verstappen mentioned:
Being Dutch myself, partnering with an iconic Dutch model like Heineken is extraordinary. Those that know me know that I’m very decided and as a driver I don’t need to depart room for errors. That is why I am excited to affix the ‘By no means Drink Whereas Driving’ marketing campaign to assist increase consciousness about accountable consumption. As an avid gamer and passionate Sim Racer, I am excited to be concerned within the new sport initiative, Participant 0.0, which is in improvement.
Oracle Pink Bull Racing Crew Principal Christian Horner mentioned:
Each nice crew wants a set of nice companions to assist assist them on their journey, and we’re extremely excited so as to add Heineken as one among our international companions with their non-alcoholic model, Heineken 0.0, to assist take us to the subsequent stage. The Heineken 0.0 has turn into a giant a part of the F1 household worldwide. It provides our followers all over the world thrilling and fascinating methods to have enjoyable on the monitor and at residence. We look ahead to working with them once more and seeing the thrilling alternatives now we have to supply our followers this season.
These new partnerships complement Heineken’s current relationship with Components 1, which has confirmed extraordinarily profitable in rising the Dutch model’s international footprint and rising consuming alternatives in focused native markets.
Bram Westenbrink, International Head of Heineken Model, added:
We’re extremely excited to companion with the present world champion and the crew behind Oracle Pink Bull Racing. Max is a Dutch and international icon. He is a superb ambassador for the Heineken 0.0; His ardour within the Sim Racing group, each on and off the monitor, will broaden our message to the gaming world with Participant 0.0 and help in our effort to advertise accountable consumption.
Heineken additionally formally publicizes a partnership with Oracle Pink Bull Racing and Heineken 0.0 – an ideal match to ship world-class leisure and distinctive fan experiences the place efficiency meets gaming. The 2 international manufacturers may even current thrilling new way of life marketing campaign moments in areas equivalent to music and gaming. They may even assist Heineken’s accountable consumption marketing campaign ‘By no means Drink Whereas Driving’. The partnership goals to interact and join with followers all over the world by means of the #1 drivers and racing crew in F1, serving to to provide followers a glance behind the scenes of a world-class racing crew.
Since getting into the world of motorsport in 2016, Heineken has been dedicated to creating an actual change in attitudes in direction of drink-driving and can relaunch its “By no means Drink Whereas Driving” marketing campaign in Might 2023. Heineken has all the time advocated accountable consumption with its international motorsport partnerships. it now offers an efficient platform to stigmatize accountable consuming. On prime of that, Heineken has dedicated to take a position greater than 10% of all media budgets to assist these programmes.
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