BWT Alpine F1 Staff is happy to announce a multi-year partnership with Mexican confectionery firm Canel’s. Constructed on a relationship that began greater than seven years in the past, Canel’s will proceed to be a loyal Confectionery Associate within the coming seasons.
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Otmar Szafnauer, Staff Principal, BWT Alpine F1 Staff:
It is rewarding for a longstanding companion like Canel’s to show their loyalty with renewed vitality. We sit up for persevering with our partnership with a model that provides taste and pleasure to our workforce.
Canel’s spokesperson added:
Our household enterprise has an extended historical past in sports activities and we perceive the potential of an organization. formula 1 Partnership as quickly because the Grand Prix race returns to Mexico Metropolis in 2015. Our relationship with the BWT Alpine F1 Staff started the next yr and continues to deliver vital model worth to our firm. We’re delighted to reaffirm our dedication to a multi-year plan and proceed this journey of shared values and keenness.
Canel’s is a various, personal Mexican institution that has grown from a confectionery enterprise. Based in 1925, San Luis Potosí right this moment operates in Canel’s confectionery, actual property, lodge and warehousing companies. The confectionery enterprise, the principle product group of which is chewing gum, continues to be the middle of the group. It additionally produces 150 merchandise together with mushy and laborious candies, fruit chews, milk caramel chews, candies, lollipops, jelly beans and extra. The manufacturing facility covers an space of greater than 100,000 m2, the place Canel distributes its merchandise to the North and South American markets and 30 extra nations around the globe.
Along with establishing profitable Mexican and US markets, the corporate has expanded its product distribution to greater than 25 nations worldwide, together with Guatemala, Israel, Germany, Colombia, Spain, United Arab Emirates, Australia, New Zealand and Mongolia.
The corporate additionally sponsors knowledgeable biking workforce referred to as Canel’s–Specialised and a regional sponsor of the Renault Sport Staff. It additionally sponsors Liga MX facet Atlético San Luis.
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