Paramount+ and Components 1 immediately introduced a multi-year promotional settlement that may allow the subscription service to grow to be an Official Associate of: formula 1after the sports activities and leisure collaboration that developed between iconic manufacturers final season.
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Reaffirming F1’s dedication to exploring new alternatives for fan engagement, the partnership will see the writer’s fashionable content material providing come to life at Components 1 occasions, as Paramount+ hit sequence, blockbuster motion pictures and beloved characters take middle stage and convey the celebs collectively. from the observe and the large display.
The partnership consists of the corporate’s branding on the observe and bodily roadside signage, digital sponsorships and promotional alternatives in Miami, Montréal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico Metropolis, São Paulo and Las Vegas.
Components 1 Industrial Director Brandon Snow stated:
This partnership is an instance of Components 1’s ongoing dedication to discovering new methods to assist promote the game and enchantment to new audiences. Paramount+ and the content material on its platform are massively fashionable, and similar to F1, it has skilled fast development lately. Collectively, we are going to use our international platforms and collective leisure experience to additional improve the fan expertise and take Components 1 and Paramount+ to new heights.
Marco Nobili, Vice President and Worldwide Managing Director of Paramount+, commented:
We proceed to hunt new, modern methods to achieve our international viewers and I’m assured that this partnership with Components 1 will proceed to help our international development. Being the official associate of Components 1 means bringing the model and all of our characters to life for a whole bunch of tens of millions of followers around the globe. By way of this international settlement, the worlds of motorsport and leisure will come collectively, creating highly effective storytelling alternatives on and off the grid.
About Paramount+
Paramount+ is an American subscription video-on-demand service owned by Paramount World. The service’s content material is primarily sourced from the libraries of CBS Media Ventures (together with CBS Studios), Paramount Media Networks (previously Viacom Media Networks and ViacomCBS Home Media Networks), and Paramount Photos. It additionally consists of unique sequence and films, stay sports activities broadcasts, and stay protection of native CBS broadcast stations within the US.
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