At present, worldwide journey and way of life model TUMI launched the restricted version TUMI and McLaren sixtieth Anniversary Assortment to have fun six many years because the founding of elite motorsport crew and luxurious supercar producer McLaren. The gathering was unveiled within the newest installment of the model’s Spring 2023 marketing campaign, “Unpack Tomorrow,” that includes a returning TUMI Crew member and McLaren. formula 1 Driver Lando Norris.
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Sixty years in the past, New Zealand-born racer, engineer and visionary Bruce McLaren based his racing crew in England, which stays one of many world’s most profitable names in motorsport. McLaren received 20 Components 1 World Championships, 183 Components 1 grand prix, Indianapolis 500 and 24 Hours of Le Mans in his first try. Within the Nineteen Sixties, Bruce launched the M6GT, the primary McLaren supercar, reflecting his imaginative and prescient of manufacturing the world’s greatest automobiles for the observe and the highway.
McLaren Automotive Chief Designer Goran Ozbolt mentioned:
Along with TUMI, we needed to construct on the success of our core and carbon fiber collections with a particular capsule association to have fun sixty years of McLaren.
This version of luxurious journey items additionally celebrates our founder Bruce McLaren’s ardour for trying forward, pushing the boundaries and pairing easy performance with a contemporary design language that displays the spirit of each corporations.
The synergy between TUMI and McLaren can’t be denied as two manufacturers that depend on creating premium, efficiency luxurious merchandise with the best understanding of how know-how and performance overlap.
Victor Sanz, Inventive Director of TUMI, added:
We’re excited to collaborate with McLaren on this assortment that makes use of the well-known papaya coloration and combines trendy, light-weight supplies to create suitcases, baggage and equipment that remember their sixtieth anniversary.
TUMI and McLaren’s commemorative collaboration will proceed to seamlessly combine trend, way of life and know-how into the newest seasonal items, bringing collectively cutting-edge know-how, innovation and design excellence.
Designed to satisfy the wants of pioneers, vacationers and adventurers on the go, the gathering provides a variety of restricted version types in McLaren’s signature papaya coloration line, together with the Torque Sling, Velocity Backpack and Aero Worldwide Expandable 4-Wheeled Carry-On. As seen in Lando’s “Unpack Tomorrow” marketing campaign photos.
Lando’s movie “Unpack Tomorrow”, which follows TUMI Crew members Richarlison de Andrade and Reneé Rapp, reveals the racing famous person in a brief movie montage of his travels and showcases a hybrid McLaren Artura supercar and TUMI bag carry-on. its efficiency matches its personal.
Marketing campaign video of Components 1 driver, TUMI’s important TUMI | The McLaren assortment, relaunched this season by the model, furthers the particular anniversary of McLaren’s ongoing partnership between worldwide journey and way of life and luxurious automotive manufacturers.
Along with launching the sixtieth Anniversary assortment, TUMI will strengthen its partnership with McLaren by way of a worldwide content material lineup, together with a number of group engagement techniques, spectacular expertise and particular giveaway awards at main Grand Prix races.
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