New Ferrari staff principal Frederic Vasseur mentioned his staff was not impressed by the “digital” launches held by rivals for the 2023 season.
Ferrari received off to a dramatic begin to its new marketing campaign by presenting their new SF-23 in entrance of an viewers and instantly operating it on the Fiorano take a look at monitor.
Vasseur, who joined the staff final month, mentioned it was an “emotional” occasion for Ferrari to unveil the brand new automobile.
“We put a whole lot of effort into it – to be trustworthy I did not, I joined too late, my contribution this time may be very small – however I can completely really feel the work accomplished on the automobile and now it is going to be a brand new journey for this undertaking as a result of we’ll transfer on to the racing automobile staff,” he mentioned.
“It is an ideal feeling, once you’re again on the street, like once you get again to high school, and I can really feel everybody’s delight within the work accomplished. That is the motivation for everybody, and it is essential for the season.
“It will be a reasonably lengthy season, however the motivation is there and it is essential by way of efficiency.”
Yesterday, a number of different groups, together with McLaren and Aston Martin, introduced their unique 2023 vehicles, whereas others introduced fashions in present skins or posted renders of their designs. Vasseur mentioned he was pleased with Ferrari’s launch occasion.
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“It is a good feeling,” he mentioned. “The look of the opposite groups’ launch was a bit digital or on-line, I believe.
“I do not need to discuss concerning the others however I am proud to do one thing like this with all of the typhoids and friends across the circuit, it is a actually large occasion and it is the easiest way for us to start out the season.” ”
Charles Leclerc was the staff’s first driver to drive the brand new automobile for 2 laps. A video by Ferrari confirmed Vasseur flipping a coin to find out who made the primary run. Carlos Sainz Jnr did three laps round Fiorano within the SF-23.
There will probably be solely three days of official pre-season testing earlier than the brand new season begins. “Three days is an excessive amount of on one aspect and nothing on the opposite,” Vasseur mentioned. “As a result of you might have two drivers, a day and a half every.
“They’ve had some coaching, however nothing can change the true automobile and the true session.” They will even expertise the stress of the outcomes, which implies that it is going to be a very totally different match.
“However I am positive they will be prepared. We’ll have to look at all features of the automobile in three days, however I believe it is okay.”
Sainz praised Ferrari’s launch format. “Actually, I believe we have completed that,” he mentioned. “Clearly I do not need to be too optimistic, however I believe a launch like this is among the issues F1 is lacking: Involving the followers, involving the media, involving companions. It was an ideal day.”
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