Ford has made it clear that their return to F1 might be “accountable” after confirming the American producer’s headline-grabbing technical partnership with Crimson Bull for 2026 and past.
Final week, it was introduced that Ford and Crimson Bull will run the product from 2026 to not less than 2030, together with each the Milton Keynes workforce and sister workforce AlphaTauri, to create a next-generation energy unit for F1’s future engine refinements.
READ MORE: Ford explains key elements behind F1 return with Crimson Bull
The top of his almost 20-year absence on the F1 grid means Ford will add one other title to its in depth motorsport portfolio, which incorporates the World Rally Championship, NASCAR, Australian Supercars and extra.
Answering questions from the media after the hyperlink was made public, Ford Efficiency Motorsports World Director Mark Rushbrook was eager to spotlight the corporate’s “strategic” strategy to all of its initiatives.
Requested if Ford’s return to F1 meant that they had a “bottomless pit” for motorsport assets, Rushbrook mentioned: “It is undoubtedly not bottomless, I can affirm that.” I consider we race responsibly in all of the totally different collection we go to.
“We do not have a vast funds, despite the fact that racing typically needs you to go like this. We act strategically with the precise companions to win races, but additionally with a accountable funds.”
Apart from the potential for two-way expertise switch, Rushbrook added that the take care of Crimson Bull and F1’s return to Ford’s motorsport program will give a transparent benefit on the advertising and marketing aspect.
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“I feel as an add-on or a complement, that is very particular when it comes to what the chance is and what the true profit is to our firm’s advertising and marketing workforce to have the ability to use motorsport in a means we have not carried out earlier than for a very long time,” he mentioned.
Based mostly on the present turbocharged 1.6-liter energy unit, F1’s 2026 engines will ship elevated electrical energy and 100% sustainable fuels, whereas additionally rising security and decreasing prices for producers.
Crimson Bull will proceed to compete with Honda powertrains till 2025 and the top of the present engine cycle, as a part of a not too long ago prolonged help settlement, earlier than its new partnership with Ford formally goes into impact.
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